i write the line first. then i make it move.
I'm William. I found graphic design at LBS, and now I study Digital Art Director & Copywriter at YH Borås. Most of what I make ends up moving: short films, ads, recaps for my school.
I'm better with ideas and motion than with still layouts, so that's what this site shows. Every film starts as one sentence. If the sentence is boring, the film will be too.
I also build my own tools. Pekka Cut is a motion bot that learned how I edit and works inside After Effects, Premiere and Blender like a person would, with no generative AI at all, and Pekka is a design bot that designed this site with me. I write the idea and the script and direct them, and they do the hours of keyframes.
From February to May 2027 I'm doing my LIA. If your studio or agency has a desk and a brief, I'd like to hear about it.
how i work
- 01
find the line
One sentence that says what the film is about. I write a lot of bad ones first.
- 02
make the picture
Then the look: what we see, in what colours, with which type. References first, never a template.
- 03
make it move
Timing, cuts and sound, on the beat. This is where my bot comes in, working in the same programs I do. Nothing is generated. I direct and check every frame.
tools
After Effects · Premiere Pro · Photoshop · Illustrator · InDesign · Figma · WordPress · Lovable · and two bots of my own