/04yh borås2026

ad for my programme

programme promo · 43 s · own initiative

the brief
Nobody asked for this one. I wanted a short promo for my own programme, Digital Art Director & Copywriter at YH Borås, that people would actually watch to the end.
the idea
A frog in the school's cap explains the programme, in my voice, pitched up a little.

the film in six framesclick a frame to jump there

  1. 0100:03

    digital

  2. 0200:10

    creative work, graphic and motion

  3. 0300:17

    from strategy to copy

  4. 0400:25

    a quarter of the time on LIA

  5. 0500:32

    follow us on LinkedIn

  6. 0600:39

    both pages

how it was made

I wrote and recorded the voice-over myself. The frog is a dithered clay character in the school's orange, and the tools we learn show up as small 3D icons in the same style.

credits

script, voice
William Hyltskog
motion, edit
Pekka Cut, my own motion bot
music
“Sweet September”, Mixkit
nextyh boråsad for my school's speed-meeting