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app film · 27 s · school brief
- the brief
- A school brief: a short film for the ICA app. My classmate Nezar Naser wrote the script, and I made it move.
- the idea
- Everyone knows the gap between payday and the end of the month. The film follows the balance down, and lets the app's features carry you to the next 25th.
end lineDin matbutik i mobilen.Your grocery store, in your phone.
the film in six framesclick a frame to jump there
0100:02
payday
0200:06
the money goes
0300:11
“you shop anyway”
0400:15
bonus when you shop
0500:20
4.6 on the App Store
0600:24
the end line
how it was made
Built scene by scene from Nezar's script. The ground is warm black while the money runs out, ICA red on the turn, and the app's own light colours once you're inside it. Every cut sits on the music's half-second grid.
credits
- brief
- ICA app film (school brief)
- script
- Nezar Naser
- motion, edit, sound
- William Hyltskog, with Pekka Cut
- music
- “Sounds Good”, Mixkit