spotify ad
social ad · 9:16 · 36 s · school brief
- the brief
- School brief DADC25: our class got the raw, uncut footage from Torr Midsommar's 2023 film, shot on an FX6, and had to make a 9:16 social ad of under a minute out of it. What it was for, and who it was from, was up to us.
- the idea
- The song is the product. I cut the day like a music video to Josh Woodward's “The Merrier”, and let the lyrics pick the shots: the whole table on “the more of us”, the laughs on “the more love, the merrier”, the maypole on “tree”, and the girl walking in to join the table on “the family”.
end lineVarje midsommar har sin låt. Hitta årets på Spotify.Every midsummer has its song. Find this year's on Spotify.
the film in six framesclick a frame to jump there
0100:02
the table, laughing
0200:08
she walks the shore
0300:14
“the more love, the merrier”
0400:20
the maypole, on “tree”
0500:26
she walks into the table
0600:32
the end card
how it was made
Every cut lands on a bar of the song, and there are no transitions or captions. The footage was graded from the camera's flat log profile, the drinks stay at the edge of the frame, and the end card is in Spotify's own green and type.
credits
- brief
- DADC25 (school brief)
- footage
- Torr Midsommar 2023
- idea, edit
- William Hyltskog, cut with Pekka Cut
- music
- “The Merrier”, Josh Woodward (CC BY 4.0)