vaxol ad
tv spot · 30 s · school brief
- the brief
- A group brief at YH Borås called The Client: Farmacia Nordic wanted more people to know Vaxol, an olive-oil spray for blocked ears. Our group pitched campaign ideas, and I made the TV spot.
- the idea
- Ear sprays never get a premium film, so this one is shot like a luxury launch: soft studio light, slow turns, each bottle rising out of its box and getting the stage to itself, with only a few short claims beside it.
end lineVar snäll mot dina öron.Be kind to your ears.
the film in six framesclick a frame to jump there
0100:02
the box, in soft studio light
0200:07
the bottle rises out of its box
0300:12
the claims, in the brand's own words
0400:17
vaxol baby slides in
0500:22
same oil, from six months
0600:27
the end line
how it was made
I photographed the real bottles and boxes, and the bot rebuilt them in Blender so the labels read exactly like the shelf version. The pops land on the beat. The claims use the brand's own words, because it's a medical device and the ad can't promise more than they do.
credits
- brief
- The Client, YH Borås, for Farmacia Nordic (school brief)
- idea, script, direction
- William Hyltskog
- 3D, edit, sound
- Pekka Cut, my own motion bot